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MBC NETWORKS (PVT) LTD.

mbcMBC Networks (Pvt) Ltd owns and operates four FM radio broadcasting channels in three languages, Sinhala, Tamil and English. Its programme content revolutionised Sri Lanka's broadcasting industry and its mission is to provide entertainment and information to enhance the lifestyles of the Sri Lankan public.
The stations cater to a large listener base and to a variety of tastes comprising contemporary music, drama, sports, current affairs and unbiased news reports and programs.

The Channels

Yes FM is the English language channel. The pioneer 24 hour English programme channel in Sri Lanka, it is aimed at the urban, English educated listener. Yes FM is a lifestyle channel playing distinctive, contemporary formatted music and featuring programmes with an urban slant and business and international news content.

Today, it has created for itself a niche audience among the English listening public in the age group 25 to 44years and is the leading share of English programme broadcasts on the Island.

yesfm_logo
Frequencies:
FM 101 and FM 100.8 – ISLANDWIDE

Click here for the Yes FM Home Page

Sirasa FM, the Sinhala language channel, enjoys the highest listener-ship across the country. This channel has taken FM radio to new heights of mass popularity in Sri Lanka. Innovative and creative mass appeal programmes cover local sports, radio dramas, local and international news, business and finance, weather and traffic news. Music broadcasts are designed to cater to a variety of tastes, Sirasa FM pushes new frontiers by creating a new standard in listening pleasure.
Sirasa FM also has the largest listener-ship on the Island & its the only Sinhalese radio channel available on the internet.

sirasafm
Frequencies:
FM 106.5 and 106.7 – ISLANDWIDE

Click here for the Sirasa FM Home Page

Shakthi FM is the only Sri Lankan Tamil language channel available on the internet. The only Tamil radio channel with island-wide coverage, including the jaffna Peninsula and most parts of the North Eastern Province of Sri Lanka. Shakthi FM broadcasts music, live news, interactive interviews and a host of other programme formats that are innovations in Tamil radio in Sri Lanka.

shakthi_fm_logo
Frequencies:
FM 104.1 and 103.9 – ISLANDWIDE

Click here for the Shakthi FM Home Page

Y FM - THE ORIGINAL YOUTH CHANNEL
Y FM The Newest addition to MBC Networks was launched on the 1st of December 2005. Its primary audience is -Youth - Radio listeners and those who are exposed to Western & Bollywood cultures.

Creating a unique brand identity positioning the channel to be innovative & unique in its approach, Presentation and Music reflects - Casual and relaxed presentation style.

Back to back music.

Mix of Sinhala, English, Tamil and Hindi music. Making "Y" the Buzz word amongst youth.A life style channel with an Attitude!! It is the original youth channel.

The station has based its programmes and promotions on creating a trend in Global Youth Life Style with a Sri Lankan flavour.

yfm_logo

FM 92.7 – ISLANDWIDE

Click here for the Y FM Home Page
Broadcasting Facilities

MBC's studio facilities are located at the Depanama complex which it shares with its sister concern MTV Channel (Pvt) Ltd. The Depanama complex houses what are arguably Sri Lanka's most modern state of the art broadcast studio facilities.

MBC03The complex is equipped with four continuity studios, a drama studio and a talk studio as well as two editing studios and a multi-track production facility to provide high quality output to listeners. In addition there are edit suites equipped with the latest editing software for enhancing music, recording and online editing of telephone conversations and live interviews.

Exceptional sound quality is achieved through a high degree of technical expertise backed by state-of-the-art, digital sound recording and editing equipment from Studer-Revox of Switzerland and transmitters from Itelco of Italy.

A modern library facility contains over 100,000 music titles in four languages - Sinhala, English, Tamil & Hindi. In addition, the library also stores digital copies of all programmes recorded at the studios or broadcast by the channels. The playback of commercials, trailers and station ID's are managed by digital delivery system.

Out door broadcasts are professionally handled with the use of a 32 channel audio mixer with digital recording equipment installed in an OB vehicle.

History

MBC Channels (Pvt) Limited was set up by The Maharaja Organisation in 1993. This was in keeping with the Group's strategic thrusts into the areas of media and communication. Initially, broadcasts started with Yes FM, the English language channel. The Channel was the first to offer 18 hours of non-stop English programming in Sri Lanka and in 1994 started broadcasting 24 hours a day.

Sirasa FM followed suit soon after the launch of Yes FM. Starting with the same 18 hours a day of broadcasting it rapidly emerged as the most popular radio channel in Sri Lanka. Today, it is a 24 hour channel.

Shakthi FM was launched in November 1998. And from the beginning was a 24 hour a day channel.

Marketing

MBC's unique selling point to its advertisers is its innovative programming and reach. Each of its channels has the widest listenership in its category on the Island. This coupled with the fine focus of its programmes delivers a very precise target reach.

It is this media advantage that MBC offers to its advertisers. An advantage that delivers tremendous cost-to-reach benefits through its 'integrated' packages, innovative scheduling and cross- channel tie-ups.

Contacts

Shanthi Bhagirathan
Group Director
Phone: (94-11) 5340111, 4792700
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General:
Phone: (94-11) 5340111
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Marketing:
Phone: (94-11) 5340111
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News:
Phone: (94-11) 5340111
Fax: (94-11) 2851544
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