 ICL Marketing (Private) Ltd, a member of The Capital Maharaja group of companies, is a leading player in the fast moving consumer goods (FMCG) market in Sri Lanka.
History
The ICL Marketing of today has its origins in a company called MR Distributors, set up in the 1940s. At that time the Company handled the distribution of products such as Parker pens and inks, Cheese Borough Pond's cosmetics and toiletries, Yale locks and so on. This company became The Maharaja Organisation Distributors in 1972. It commenced manufacturing of consumer products with the setting of its first factory in 1981. In 1989, it was renamed ICL and the marketing operations devolved to ICL Marketing Private Limited and the manufacturing operations to International Cosmetics Limited.
With its origins in the decade of the 1940s, ICL today is not just one of the oldest but also one of the largest 'consumer product' companies in the country. Over the last six decades, ICL Marketing has built a well-diversified portfolio of strong local brands, which it manufactures and markets.
In addition to the products manufactured by International Cosmetics Limited, ICL Marketing also distributes a range of internationally renowned products and brands. Some of these are;
Colgate Palmolive - India
Citizen - Japan
Vileda - Germany
Dabur - India
Thermos - Singapore
Wrigley's - Australia
The strength of ICL Marketing is reflected not just in the strong brands that it has built but also the number of people it reaches out to in the country. Through its strong distribution network spanning the length and the breadth of the Island, ICL Marketing products reach out to various consumer segments in the country, cutting across socio-cultural, economic and geographic spectrums.
The wide range of products that the Company offers, under its own brands, are all manufactured by its sister company, International Cosmetics Limited. This large and contemporary manufacturing factory is equipped with modern machinery and a trained workforce. Its products are manufactured to international standards under strict quality protocols.
Brand Portfolio
The following are some of the categories where the company commands significant presence:
ICL Marketing Launches Black Knight Shaving Cream
ICL Marketing, men's personal care specialist introduces Black Knight shaving cream. It is especially formulated to suit the Sri Lankan skin, as well as our extreme climatic conditions.
Black Knight shaving cream is especially formulated for the trendy Sri Lankan male, who looks forward, each morning, to a "Cool refreshing clean shave", which keeps him fresh, with a radiant youthful skin.
Using soap to shave daily is harmful as it tends to dry the skin. That's why Black Knight shaving cream has been enriched with glycerin, menthol and antiseptic, to help your skin look young. Glycerin moisturizes and revitalizes the skin, while preventing it from drying and hardening. Menthol leaves you with a cool, refreshed feeling, while the antiseptic helps heal razor nicks and cuts.
The result is a smooth shave, which also ensures that the Black Knight shaving cream user's skin remains young and supple year after year.
Black Knight shaving cream is made available at a very affordable price so that you could use it daily. It comes in a handy tube that is easy to use and store.
O3 WET LOOK HAIR GEL
– FOR THE ULTIMATE WET LOOK AND FOR DIFFERENT STYLES
O3 takes its first initial step into the hair care arena, expanding its product portfolio of fragrances. O3 brings to you the new revolution in Hair Gels - O3 Wet Look Hair Gel in tubs and sachets for the ultimate wet look and for different styles. This ultra wet look formula gives you greater flexibility and helps you create different styles with ease and perfection. O3 Wet Look Gel is ideal to achieve any look, any style, and you can now restyle your hair over and over again without the hassle of using water. O3 Wet Look Gel is an alcohol free formulation that is safe, prevents excessive drying with no damage to hair. O3 Wet Look is all about wet look, different styles and more shine! Be a trendsetter... get your O3 Wet Look now!
Many Different Styles ........
Feminine Hygiene ( Sanitary Napkins)
Eva "Leading with Confidence"
EVA has been the trusted friend of millions of women for generations. EVA, fully focused on satisfying beyond expectations keeps constantly innovating to meet the changing needs of every woman. EVA has turned a new leaf. A new, improved image; a new improved look and an improved product bringing you with the promise of extra comfort, extra protection and extra convenience.
Extra Comfort – A slimmer napkin. Contoured to make women feel more comfortable during those days of the month.
Extra Protection – A scientifically enhanced napkin, Eva is now grooved for extra absorbency and protection, which prevent side flow.
Extra Convenience –Individually wrapped napkins, more hygienic, more discreet, easy to carry around in handbags or pockets.
Eva Product Range
- EVA Regular Eva Regular with Wings
- Eva Dritex Eva Ultra Thin Wings
- Eva Loops Eva Care Feminine Hygiene Wash
Men's Personal Care
A range of colognes, aftershaves, shaving foams, hair creams, hair gels, deodorants, talc, fairness creams and other grooming products.
Black Knight
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Black Knight Hair Gels |
Black Knight Shaving Cream
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New Age Cologne
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Signature
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Avenger |
Black Knight - O3 |
O3 Hair Gel
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O3 Player Cologne
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Women's Personal Care
Fragrances, skincare, hair oils, beauty soaps, shampoos and other personal care products
 Voodoo |
 Voodoo - Secrets |
Voodoo Hand & Body Lotion |
Fair Beauty Fairness Cream |
 Optimum |
 Dabour Amla, Vatika & Nerralu |
Baby Care
Soaps, creams, colognes, talcum powders
Rebecca Lee
Hot Beverages (Tea)
Jones Tea
Oral Care (Tooth Paste and Tooth Gel)
Colgate
Confectionary(Chewing Gum)
Wrigley's
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House Hold Products
 Thermos Flasks |
 Lion Mosquito Coils |
Herbal Remedies
  Nivaran Cough Syrup & Balm
ICL Marketing revolutionize Hair Care with a Pure Coconut Based Hair Oil
ICL Marketing, a pioneer in the personal care products business in Sri Lanka launches Nerralu, an herbal coconut oil which is specially formulated for use on hair.
Nerralu herbal coconut oil consists of pure coconut oil with 18 hair nourishing herbs. Unlike all other hair oils which are paraffin based, Nerralu's uniqueness is its pure coconut oil base. The herbal ingredients used in Nerralu include, Nil Avariya, Mukunuwenna, Nelli, Madatiya, Lime, Diya Habarala, Keekirindiya, and Uluhal. These are just some of the trusted herbs that go into the making of Nerralu herbal coconut oil.
These herbs collectively act as overall hair protecting agents. Nerralu will facilitate the growth of hair, make the hair thick and strong, will control hair splitting and dandruff, and will give you a glossy, shiny and a beautiful hair. Nerralu herbal coconut oil is mildly perfumed making it ideal for everyday use.
Now with Nerralu herbal coconut oil, consumers have access to the same nourishment of coconut oil for hair which has been passed down by generations in more purified, modern way with additions of herbs in an attractive packaging.
 Cologne
Cologne from Black Knight. A new exciting fragrance for men with fresh notes of citrus, a masculine heart, a warm musky dry down that is youthful, vibrant and full of life. A unique energetic fragrance for the active male. Perfect for daily use any time of the day. This fragrance is sure to captivate you with the power of irresistible masculine attraction and a presence that is undeniable. Trendy, Cool & Funky. That's what defines your style. Go ahead and enhance your magnetism. Step in to the !
03 Player
O3 Player the new fragrance for men from O3. A seductive fragrance with a blend of fresh notes and a base of leather musk to leave you fresh and energized all day. Irresistible, impulsive and playful. This cool, alluring fragrance emanates the essence, spirit and power of true masculinity. A fragrance to take you places. To challenge the odds. To dare the extraordinary. For the man in total control! Wear it day, night or anytime. Available in 50 & 100 ml. O3 Player....... for Real Players!!!
Fair Beauty Fairness Cream for fair glowing complexion.
Fair Beauty fairness cream helps bring out the natural fairness in you within few weeks. It is endowed with special fairness system enriched with "Vita-Neem" formula Vitamin B3 and Triple Sun Screen which is not found in other fairness creams. This non oily fairness cream easily absorbs into the skin and protects skin from within. Daily usage enhances skin complexion leaving it youthful and glowing always.
- Vita-Neem formula - Vitamin C + Neem (Kohomba/Margosa) Gives skin a radiant glow and reduces acne and blemishes.
- Vitamin B3 - Works from within to restrict melanin dispersion and makes skin visibly fairer.
- Triple Sun Screen - Protects skin from the sun's harmful UV rays that darken skin
Hand & Body Lotions
Common Single need of every woman in Sri Lanka " Soft nourished and glowing skin"is no more a dream with Voodoo and Secrets Hand & Body Lotions which come in four distinct variants that give four different skin care benefits. All four variants are natural ingredients based and absorbs faster to the skin leaving it hydrated and re-energized for all day long.
Voodoo Hand & Body Lotion with Vitamin E
The powerful anti oxidant, Vitamin E soothes and nourishes skin leaving it soft and smooth. Daily usage prevents skin drying.
Voodoo Hand & Body Lotion with Olive extract
Olive extract moisturises and clears skin leaving it with a healthy glow. Daily usage prevents skin dryness.
Secrets Papaya Hand & Body Lotion
Rich in Papaya fruit extract which assists to reduce dark patches or freckles formed due to over exposure of sun. Helps to rejuvenate skin while making it silky smooth. Also enriched with Natural Skin Moisturiser to replenish and maintain natural skin moisture.
Secrets Aloe Vera Hand & Body Lotion
Highly effective Aloe Vera heals sun burns and leaves skin looking young fresh and radiant. Also enriched with Natural Skin Moisturiser to replenish and maintain natural skin moisture.
Free & Easy
Free & Easy ,one of the leading sanitary napkin brands in Sri Lanka,now comes with a new outlook. The brand has been catering to Sri Lankan women for more than two decades providing trust and confidence through continuous upgradation of the product range. Free & Easy offers a line of sanitary napkins that were designed to help women to feel comfortable and confident. Each variant of the range has unique features to suit different needs and different life styles.
| Variant |
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Features |
| Free & Easy Combi |
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Combination of Maxi & Regular napkins with different absorption levels. |
| Free & Easy Regular Compact Ultra Thin |
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A slim napkin especially designed for active life styles and individually wrapped for convenience. |
| Free & Easy Regular With Wings |
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A thin napkin with wings to protect side staining and Double Leak Lock Channels for extra protection. Individually wrapped. |
| Free & Easy Plus With Wings |
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A thin napkin with wings. Its soft dry weave top sheet gives freshness and dry feel for longer time and Double Leak Lock Channels gives extra protection. Individually wrapped. |
| Materna |
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Looped napkin. |
SORBEX
Sorbex ,a well known brand in tissues and napkins products has relaunched with a new look and feel . Now Sorbex products come with an attractive packaging adding value to the user life style. The range includes range of tissues and napkins to cater various personal and family needs.
Sorbex products are manufactured with 100% pure virgin wood pulp using high technology and environmentally friendly process. Sorbex tissues are soft,highly absorbent and hygienic.
Tissue Products
- Facial Tissues Box - 50's (car pack only) / 100's / 150's (For office/living room/kitchen/car use)
- Table Napkins - 50's / 100's (1 ply)
- Cocktail Napkins - 50's / 100's (1 ply)
- Kitchen Towels - 2's pack
- Toilet Rolls - Singles
Non Tissue Products
- Paper cups
- Paper plates
- Cotton buds
Bambi Baby Diapers
Safe Guard Adult Diapers
Safe Gaurd Hand Sanitizing Gel
Contacts
ICL Marketing (Pvt) Ltd
330, T.B. Jayah Mawatha
Colombo 10
Sri Lanka.
Phone: (94-11) 4608800, 2696871-6
Fax: (94-11) 2698491or 2699070
Email:
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